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Thursday, March 21, 2019

Why we ask

We've sent a few fundraising emails this month, so I wanted to take a minute and provide some context on why we send these messages.
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Hi Sharra,

We've sent a few fundraising emails this month, so I wanted to take a minute and provide some context on why we send these messages.

First, we have some modest monthly fundraising goals that we have to hit to keep our tools up and running. They aren't astronomical, since ActBlue is a nonprofit, but they do help cover the cost of scaling our technology. When you make a monthly donation to us, we put your investment right to work so that more small-dollar donors can use our platform and make their voices heard. That's important.

Second, it's no secret Republicans and their millionaire friends are trying to replicate our technology. That means we have to work twice as hard to protect our grassroots momentum with fewer resources. That's frankly a big challenge.

Your monthly donation makes it possible for more campaigns, organizations, and donors to use our tools and keeps our side ahead of the GOP. It also keeps fundraising appeals like this one to a minimum. That's why we're asking:

Can we count on you to make a $3 monthly donation today? Your contribution not only keeps us on track to hit our modest March fundraising goal, but it also goes directly to strengthening the technology needed to scale this grassroots movement.

If you've saved your payment information with ActBlue Express, your donation will go through immediately:

Express Donate: $3 a month
Express Donate: $10 a month
Express Donate: $25 a month
Express Donate: $50 a month
Or donate another amount

We are grateful for your support, Sharra. Responses to emails like these are pretty incredible, and they're a key reason why we are able to provide more Democratic campaigns, progressive organizations, and donors with an easy-to-use fundraising platform.

And that's important because if we are ever going to truly transform this country and democratize power, it's going to happen because highly motivated people like you stepped up to own a piece of this movement. Your monthly donation today does that, which is why we ask:

Make a $3 monthly contribution to ActBlue today. Your donation goes directly to strengthening our tools and building out an incredible grassroots movement. We cannot do it alone. This is important.

From all of us at ActBlue, thanks.

— Hannah, Emily, Alli, and the rest of the team







ActBlue is the nation's largest source of funds for Democrats. Launched in 2004, ActBlue created and deployed the next generation of online fundraising tools, enabling individuals and groups to raise money for the Democratic candidates of their choice at secure.actblue.com.

Wondering how you can make the most of ActBlue? We're always happy to help. Email us at info@actblue.com.

If this email has reached you in error, we apologize.

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Contributions or gifts to ActBlue are not tax deductible as charitable contributions for federal income tax purposes.

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