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Thursday, January 27, 2022

See your 2021 impact, Sharra:

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Sharra, thank you for being an ActBlue user! You’re an important part of this grassroots movement, so I wanted you to be the first to see the 2021 fundraising totals on ActBlue (they’re really inspiring!).

Millions of grassroots donors remained committed to fueling change and building movements throughout 2021. The numbers say it all: 4.5 million unique donors gave 35.3 million contributions to 17,876 campaigns and organizations via ActBlue in 2021, totaling $1.3 billion.

Compared to 2017 (the start of the most recent midterm election cycle) donors gave twice as many contributions and dollars, and nearly 2 million more unique donors made contributions. 2021 was also the largest off-year ever, with more contributions and dollars raised than in 2019, the first year of a historic presidential cycle.

In 2021, the first year with Trump out of office, we saw not a backslide but a doubling down from donors. 2021 offered a clear look at the uphill battle that Democratic candidates and progressive movements face in 2022, with tough losses in Virginia and near-constant attacks on voting rights, our democracy and elections, abortion rights, and science. But our data offers clear evidence that small-dollar donors remain committed to driving long-term, systemic change.

Like this one number we’re particularly excited about: 17,876 campaigns and organizations fundraised on ActBlue in 2021, more than double the number that raised in 2017, and a huge increase over 2019!

We’re also thrilled to see the outpouring of support at the state and local level. 53.3% of first-time donors on ActBlue this year gave their first contribution to a nonprofit or non-federal campaign or organization. And grassroots donors gave double the amount of money and contributions to local candidates and political organizations compared to 2019.

We believe in the power of grassroots fundraising to help sustain movements and win elections — and not just for big headline-grabbing campaigns or national nonprofits — which is why we’ve been investing in building out our tools and teams to support more groups than ever before.

So in 2021 we expanded our Movement, Issue, and Charitable Organizations (MICO) Team, which supports nonprofits who want to build grassroots fundraising programs!

We also invested in new payment options like Venmo™ to bring more people into the movement, and we created a new search tool for ActBlue Express users to support more candidates and organizations.

I know this has been a long email (there’s a lot to celebrate!), but I am so proud of this movement and what we’ve accomplished together. I can’t wait to see what grassroots donors do in 2022, and we look forward to serving you this year.

All my best,
Hannah Brown

P.S. If you’re able, please take a moment to read the new 2021 numbers. I think you’ll find them inspiring as we start the new year!



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